论旅游产品和服务的感情促销

单纬东; 许秋红

单纬东, 许秋红. 论旅游产品和服务的感情促销[J]. 信阳师范学院学报(自然科学版), 2001, 14(2): 220-222.

引用本文:

单纬东, 许秋红. 论旅游产品和服务的感情促销[J]. 信阳师范学院学报(自然科学版), 2001, 14(2): 220-222.

SHAN Wei dong, XU QIU hong. Discussing the emotion special promotion of tourism productions and services[J]. Journal of Xinyang Normal University (Natural Science Edition), 2001, 14(2): 220-222.

Citation:

SHAN Wei dong, XU QIU hong. Discussing the emotion special promotion of tourism productions and services[J]. Journal of Xinyang Normal University (Natural Science Edition), 2001, 14(2): 220-222.

论旅游产品和服务的感情促销

Discussing the emotion special promotion of tourism productions and services

摘要

摘要: 面对竞争激烈的市场 ,有效的感情促销方式将使旅游企业处于有利地位本文探讨了感情促销的理论依据 ,并针对旅游企业提出一些有效的感情促销策略 ,以供旅游企业参考使用

Abstract: The companies would have the advantage of position using the efficiency emotion special promotion (SP)in intense competetion market.The article studies the theory basis of promotion and provides some efficiency strategies of emotion promotion for tourism companies using.

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