金融危机背景下日本国民旅行动向影响因素研究——2008/2009年末年始资料分析

Tendency and Influence Factors of Japanese Travel Under the Financial Crisis——Data Analysis from the

摘要: 日本一直是我国最重要的海外客源国之一,日本访华客源市场处于缓慢的发展态势,在金融危机的影响下更是出现了负增长,研究金融危机背景下日本旅行市场的消费动向及其影响因素,对于进一步开发日本客源市场具有十分重要的意义.文章系统地分析了金融危机影响条件下日本客源市场的旅行目的、旅行天数、旅行人数、消费动向、海外旅行目的地选择等问题,并分析了影响这些消费动向的因素,以及如何减少金融危机对日本旅行市场动机的不利因素.

Abstract: Japan is one of the most important oversea visitor countries to China.The developed tendency of China tourism market from Japanese visitor became slow even negtive increase under the financial crisis.It is very important to exploit the China tourism market from Japanese visitor by the analysis of consumption tendency and influence factors from Japan visitor under the financial crisis.The travel motives,travel days,the number of travelers,consumption tendency,oversea travel destinations of Japane..