Abstract: Based on the sales data of new energy vehicles in 29 provincial capitals in Chinese Mainland from 2010 to 2019, the impact of air pollution on green transport consumption is empirically tested by using the two-way fixed effect model, instrumental variable method and intermediary effect model. The results show that the increase of air pollution has significantly increased the green traffic consumption. Besides, the analysis of the impact mechanism shows that the improvement of air pollution stimulates the green transportation consumption by increasing the public and government's environmental concern.