Abstract: Taking the developed Cixi city of Zhejiang province as the example area, the land use types, comprehensive degrees of land use, location indexes of land use, and the information entropies of land use structures were explored by using a research method of quantitative geography model combined with information entropy. The results showed that:(1) the land use structure of some towns in Cixi city was strongly affected by the topography,while the land use type of some towns and streets was not complete. The proportions of urban village, industrial, and mining land in some towns were too large, thus the possibility of cultivated land be squeezed was very large in the future;(2) generally speaking, the diversification of the land usage in Cixi city was in the middle level, and the difference among different towns was not big. The centralization degree of all towns was somehow low, and the overall level of land usage types in the whole city was low too;(3) the comprehensive degree of land usage in Cixi city was relatively high. The comprehensive degree of each town was contributed by its location, topography, the level of economic development, industrial structure and so on. The dominance and equilibrium of land use type of all towns were quite different;(4) the influencing factors of land use structure in Cixi city were mainly contributed by:topography, the level of economic development, the characteristics of urbanization and industrial structure, etc. Their influence mechanism on land use structure was totally different.