基于旅游地生命周期理论的乡村旅游成长性研究——以信阳郝堂村为例

Growth of Rural Tourism Based on Tourism Destination Life-circle Theory——Taking Xinyang Haotang Village as an example

  • 摘要: 基于旅游地生命周期理论,以信阳郝堂乡村旅游发展为实证,通过问卷调查获得数据,运用因子分析法分析游客满意度,并判断研究对象所处生命周期阶段,提出成长性建议.结果表明:判断乡村旅游所处生命周期阶段是明确其成长质量和成长趋势的关键;郝堂乡村旅游处于起步期和发展期的过度时期,应采取合适的措施促进其成长;判断乡村旅游所处的生命周期阶段,除了依据旅游地产品特征、游客数量和旅游收入,游客的满意度是判断的主要标准;影响乡村旅游成长的因素包括交通、游览体验、餐饮体验、景区人际关系和环境卫生体验.

     

    Abstract: Based on the life cycle theory of tourism destination, the paper made a case study on rural tourism development Xinyang Haotang village. The data from questionnaires were analyzed using the method of factor analysis to obtain the satisfacition level of tourists and determine at which stage of life cycle the tourism destination is and finally the paper put forward some suggetions on its growth. The following results are obtained from the study. Firstly, judging the life cycle of a tourism destination is the key to determining its healthy growth and its growth trend; secondly, rural tourism destination of Haotang village is in the transitional phase of start-up stage and development stage, and appropriate measures should be taken to promote its growth; thirdly, apart from the product characteristics in tourism area, the number of tourists and tourism revenue, the main criterion to determine the life cycle of rural tourism is the satisfaction level of tourists; and lastly, factors affecting the growth of rural tourism include traffic, tour experience, dining experience, scenic interpersonal relationships and environmental health.

     

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