The Relationship Between the Tourist Satisfaction and Behavioral Intention for Rural Tourism in Henan Province
-
摘要: 选取河南省洛阳重渡沟村、焦作岸上村、新乡郭亮村、信阳郝堂村等4个具有代表性乡村旅游景区(点)为研究对象,通过问卷调查获取数据,采用因子分析法构建乡村旅游游客感知价值维度,并通过结构方程模型对游客感知价值维度与游客满意度、游后行为意向之间的关系进行探索研究.结果表明:乡村旅游游客感知价值包括乡村美食与特产、乡村休闲旅游项目、乡村环境与服务设施、乡村基础设施、乡村景观5个维度;乡村环境与服务设施和乡村基础设施对游客满意度和游后行为意向具有显著正向影响,乡村美食与特产、乡村休闲旅游项目对游客满意度和游后行为意向有影响但不显著,乡村景观与游客满意度和游后行为意向则呈负相关关系.在讨论的基础上为河南省乡村旅游提出发展建议.Abstract: Taking Chongdugou Village in Luoyang, Anshang Village in Jiaozuo, Guoliang Village in Xinxiang,Haotang Village in Xinyang, as examples, through questionnaire survey to get the data, the factor analysis was applied to structure the dimensions of tourists' perception and a structural equation model was constructed to explore the relationship between the dimensions of tourists' perception value, tourists' satisfaction and behavioral intention. Firstly, the tourists' perception value for rural tourism included five measurement dimensions:rural food and specialty, rural leisure tourism project, rural environment and service facilities, rural infrastructure and rural landscape. Secondly, the rural environment and service facilities, as well as rural infrastructure had a significantly positive influence on the tourists' satisfaction and behavioral intention, while the influence of rural food and specialty.Rural leisure tourism project were not significant. At the same time, the rural landscape was negatively correlated with the tourists' satisfaction and behavioral intention. On the basis of the discussion, some proposals for scenic spot of rural tourism in Henan province were put forward.
-
Keywords:
- rural tourism /
- tourists perception value /
- satisfaction /
- behavioral intention
-
-
[1] 林刚,石培基.关于乡村旅游概念的认识:基于对20个乡村旅游概念的定量分析[J].开发研究,2006,127(6):72-74. LIN Gang, SHI Peiji. Concerning about the concept of rural tourism:Based on the quantitative analysis of 20 concepts of rural tourism[J]. Research on Development, 2006, 127(6):72-74.
[2] 李秋云,韩国圣.基于游客满意度提高乡村旅游经济效益的研究:以威海市河口胶东渔村为例[J].资源开发与市场,2011,27(12):1125-1127 , 1067. LI Qiuyun, HAN Guosheng. Research on economic efficiency improvement of rural tourism based on tourist satisfaction:Taking hekou jiaodong fishing village of weihai as an example[J]. Resource Development & Market, 2011, 27(12):1125-1127, 1067.
[3] 张春琳.乡村旅游游客满意度及再次游览意向影响因素研究:来自贵州省西江千户苗寨的经验数据[J].农业经济问题,2012(1):60-66. ZHANG Chunlin. Research on the influence factors of visitor's satisfaction and the intention to visit again for the rural tourism:Empirical evidence from Qianhu Miao ethnic village in Xijiang, Guizhou Province[J]. Issues in Agricultural Economy, 2012 (1):60-66.
[4] 李琳,徐洁.我国乡村旅游游客满意度区域差异特征比较研究[J].求索,2013(4):259-261. LI Lin, XU Jie. A comparative study on regional difference of tourist satisfaction of rural tourism in China[J]. Seeker, 2013 (4):259-261.
[5] 林丹.乡村旅游游客满意度影响因素:基于因子和单因素方差分析的实证研究[J].中南林业科技大学学报(社会科学版),2015,9(4):56-60. LIN Dan. Empirical study about the influncing factors of rural tourist satisfaction based on factor analysis and single factor analysis of variance[J]. Journal of Central South University of Forestry & Technology (Social Sciences), 2015, 9(4):56-60. [6] 赵宇雯,杨育军.基于模糊综合评价法的乡村旅游规划游客满意度研究:陕西户县东韩村为例[J].西部人居环境学刊,2015(4):72-76. ZHAO Yuwen, YANG Yujun. Research on the satisfaction degree of rural tourism planning based on fuzzy comprehensive evaluation:A case study in Donghan village, Hu County, Shanxi[J]. Journal of Human Settlements in West China, 2015 (4):72-76.
[7] 蔡雪洁,鲁林红.基于游客满意度的乡村旅游景区服务质量提升策略研究:以安徽省宿州市为例[J].长沙大学学报,2014,28(6):25-27. CAI Xuejie, LU Linhong. Study on the strategies of improving rural tourism service quality based on tourist satisfaction[J]. Journal of Changsha University, 2014, 28(6):25-27.
[8] 黎森.基于游客满意度的乡村旅游解说系统优化研究:以三江丹洲景区为例[J].广西农学报,2015,30(1):35-38. LI Sen. A research of tourism interpretation system optimization based on tourist satisfaction analysis:Case study of Sanjiang Danzhou Scenic[J]. Journal of Guangxi Agriculture, 2015, 30(1):35-38.
[9] SHENG Xiaolan. Marketing strategies based on tourists' satisfaction on rural tourism in Suzhou city of China[J]. Joumal of Landscape Research, 2011, 3(12):76-80.
[10] 河南乡村旅游发展潜力巨大[N].河南日报,2016-10-14(3). The great development potential of Henan rural tourism[J]. Henan Daily, 2016 -10-14(3).
[11] 荣泰生.AMOS与研究方法[M].重庆:重庆大学出版社,2009:169-171. RONG Taisheng. AMOS and research methodology[M]. Chongqing:Chongqing University Press, 2009:169 -171.
-
期刊类型引用(16)
1. 芮田生，张科，张莞. 游客满意度评测模型优化实证研究. 乐山师范学院学报. 2024(01): 55-62 . 
百度学术
2. 邓洁，李纲，卢璐，黄绿荷，谢永林. 旅游动机视角下的休闲农业景观吸引力评价——基于湘南地区省级休闲农业集聚发展示范村的调研. 农村经济与科技. 2024(22): 103-107 . 百度学术
3. 梁晶，邓洁，谢永林. 旅游动机视角下的湘南地区休闲农业景观吸引力评价与提升. 中南林业科技大学学报(社会科学版). 2024(05): 90-102 . 百度学术
4. 赵子越，张文. 陕南地区乡村旅游活动中游客满意度及行为意向研究. 安徽农业科学. 2023(01): 131-135 . 百度学术
5. 陈爱妮，潘雅芳. 旅游公共服务质量与游客行为意向关系研究——以杭州为例. 浙江树人大学学报. 2022(01): 45-54 . 百度学术
6. 殷小成，赖庆奎. 基于AHP-模糊综合评价法的民宿游客满意度评价——以丘北县乡村民宿为例. 广西农学报. 2022(03): 50-55+68 . 百度学术
7. 赵子越，王怡，郭萌. 秦巴山区“丰收节”活动中游客满意度及行为意向研究. 金华职业技术学院学报. 2022(05): 16-22 . 百度学术
8. 龚剑，杨远瑶，刘勇，何丽，李雪，马汶晴. 游客满意度视角下山地探险旅游的影响因素研究——以黑竹沟景区为例. 四川旅游学院学报. 2022(06): 67-73 . 百度学术
9. 李谋涛. 安徽省徒步旅游游客满意度与行为意向关系研究. 体育科技. 2022(04): 76-79 . 百度学术
10. 唐瑕苓，郑菊，张翎燕，杨颖，彭华. 国内乡村旅游研究综述——基于近10年中文论文数据库的文献分析. 乡村科技. 2021(04): 42-45 . 百度学术
11. 杨陈，廖光萍，胡文婷，徐蕊，蒋朋洮. 广安市乡村旅游地空间分布规律与驱动力研究. 安徽农学通报. 2021(12): 137-140+164 . 百度学术
12. 文斌. 旅游干扰对嵖岈山景区生态影响研究. 信阳师范学院学报(自然科学版). 2019(02): 245-249 . 本站查看
13. 程丽. 旅游资源开发对生态环境的指示作用. 信阳师范学院学报(自然科学版). 2019(03): 403-408 . 本站查看
14. 翟慧敏，程启先，李佳惠，李书覃，张迁，张向敏. 鹤壁市海绵城市绩效评价模型构建与应用. 信阳师范学院学报(自然科学版). 2019(04): 590-594 . 本站查看
15. 焦士兴，连玉珍，王安周，张建伟，于正松，赵荣钦，李中轩. 河南省乡村旅游地的空间分布规律及驱动力研究——以休闲农庄和魅力乡村为例. 信阳师范学院学报(自然科学版). 2018(01): 64-67 . 本站查看
16. 陈天富. 美丽乡村背景下河南乡村旅游发展问题与对策. 经济地理. 2017(11): 236-240 . 百度学术
其他类型引用(35)
计量
- 文章访问数: 1278
- HTML全文浏览量: 305
- PDF下载量: 29
- 被引次数: 51
下载:
