Abstract:
Taking Chongdugou Village in Luoyang, Anshang Village in Jiaozuo, Guoliang Village in Xinxiang,Haotang Village in Xinyang, as examples, through questionnaire survey to get the data, the factor analysis was applied to structure the dimensions of tourists' perception and a structural equation model was constructed to explore the relationship between the dimensions of tourists' perception value, tourists' satisfaction and behavioral intention. Firstly, the tourists' perception value for rural tourism included five measurement dimensions:rural food and specialty, rural leisure tourism project, rural environment and service facilities, rural infrastructure and rural landscape. Secondly, the rural environment and service facilities, as well as rural infrastructure had a significantly positive influence on the tourists' satisfaction and behavioral intention, while the influence of rural food and specialty.Rural leisure tourism project were not significant. At the same time, the rural landscape was negatively correlated with the tourists' satisfaction and behavioral intention. On the basis of the discussion, some proposals for scenic spot of rural tourism in Henan province were put forward.