大别山区旅游合作绩效的实证分析

Empirical Analysis of Tourism Cooperation Performance in Dabie Mountain Area

  • 摘要: 以大别山区旅游合作为实证研究对象,建立了大别山区旅游合作评价的指标体系,用层次分析法确定相关指标的权重,再用模糊综合评价法对大别山区域旅游合作绩效进行模糊综合评价,得出大别山区旅游合作绩效评价结果为"中",在此基础上提出了编制大别山区旅游总体规划、提高旅游企业的参与度、加快旅游一体化进程等提高合作绩效的建议.

     

    Abstract: Based on the tourism cooperation of  Dabie Mountain Area,the index system for the tourism operation evaluation was established, and the related indicators by using the principle of analytic hierarchy process were determined, then the fuzzy comprehensive evaluation via a method of  vague comprehensive evaluation was carried on. The evaluation result for  the tourism cooperation performance of  Dabie Mountain area is  “medium”, based on which the suggestions such as  drawing up overall tourism plans,heightening  tour enterprises engagement and accelerating  tour  integration  process,were put forward to improve the cooperation performance

     

/

返回文章
返回