Abstract: Taking a travel service in zhengzhou city as a study case, and using the society survey questionnaire to the guests, the concrete factors’ importance and their satisfaction degree were discussed  and picked up by adopting the methods of factor analysis. The correlation between the 5 concrete factors of the customer perceived quality,  the customer overall satisfaction, the customer’s decisions of repeatedly purchasing and recommending other’s purchasing, were proved by using the methods of regression analysis. Depending on the quadrant diagram model, the concrete types of travel service’s CS strategic management about the 5 concrete factors of the customer perceived quality were determined.